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Google Analytics

Service Description

This is an analytics service. The service enables measuring traffic and engagement on websites and mobile apps across devices through customizable reports.

Processing Company

Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data Protection Officer of the Processing Company

Below you will find the email address of the data protection officer of the processing company:

Contact Form

Purposes of Data Processing

Marketing
Analytics

Technologies Used

Tracking Code
Cookies

Collected Data

Device Information
Geographic Location
Browser Information
Device Operating System
Screen Resolution
Referrer URL
Interaction Data
Date and Time of Visit
User Behavior
Visited Pages
Online Identifiers
Shortened IP Address
User ID
Advertising Identifier
Purchase Information

Legal Basis

The required legal basis for data processing is:

Art. 6 (1) S. 1 lit. a GDPR

Processing Location

The primary processing of the collected data takes place within the European Union.

Retention Period

The data is stored as long as it is required for the stated processing purposes. Customers can define the retention period for Google Analytics data, with a maximum retention period of 14 months.

Transfer to Third Countries

The collected data may be transferred to countries that may not have the required data protection standards. These include:

Singapore
Taiwan
Chile
United States of America

For more information on security measures, please refer to the data protection policy of the provider or contact them directly.

Data Recipients

Alphabet Inc.
Google LLC
Google Ireland Limited

Privacy Policy of the Data Processor

Cookie Policy of the Data Processor

Opt-out on all domains of the processing company

Storage Information

Maximum storage duration when using the cookie storage method:

Cookies: 2 years

Stored Information

_ga – Used to distinguish users.
Type: Cookie
Duration: 2 years
_ga_ – Used to maintain session status.
Type: Cookie
Duration: 2 years

Google Ads

Description of the Service

This service is used for advertising purposes. It can be used to display personalized or non-personalized advertisements to users.

Processing Company

Google Ireland Limited
Google Building Gordon House, 4 Barrow Street, Dublin D04 E5W5, Ireland

Data Protection Officer of the Processing Company

You can find the contact details of the Data Protection Officer at:

Contact Form

Purposes of Data Processing

Advertising
Analytics
Service Provision
Statistics

Technologies Used

Cookies
Tracking Pixels

Collected Data

Viewed Advertisements
Cookie ID
Date and Time of Visit
Device Information
Geographical Location
IP Address
Search Terms
Displayed Ads
Customer ID
Impressions
Online Identifiers
Browser Information
Referrer URL
Interaction Data

Legal Basis

The processing of data is based on:

Article 6(1)(a) GDPR

Place of Processing

The primary processing of collected data takes place within the European Union. If data is processed in other countries, you will be informed separately.

Retention Period

Data is stored only as long as necessary for the respective processing purposes. Log data is anonymized after 9 months, and cookie information is anonymized after 18 months.

Transfer to Third Countries

Collected data may be transferred to countries that may not have the same level of data protection as the European Union. The recipient countries include:

Chile
Singapore
Taiwan
United States of America

For more information about security measures, please refer to the provider’s privacy policy or contact the provider directly.

Data Recipients

Alphabet Inc.
Google LLC
Google Ireland Limited

Privacy Policy of the Data Processor

Cookie Policy of the Data Processor

Opt-out on all domains of the processing company

Storage Information

The maximum storage duration for cookies is 1 year.

Stored Information

NID – Used for advertising or retargeting.
Type: Cookie
Duration: 6 months
__gads – Used for advertising or retargeting.
Type: Cookie
Duration: 1 year, 1 month
pm_sess – Ensures that requests come from a user.
Type: Cookie
Duration: 30 minutes
ANID – Displays ads on websites outside of Google.
Type: Cookie
Duration: 1 year, 1 month
_gcl_au – Stores and tracks conversions.
Type: Cookie
Duration: 2 months, 29 days
FPGCLAW – Tracks campaign-related user information.
Type: Cookie
Duration: 2 months, 29 days
FPGCLGB – Tracks campaign-related user information.
Type: Cookie
Duration: 2 months, 29 days
_gcl_gb – Tracks campaign-related user information.
Type: Cookie
Duration: 2 months, 29 days
_gac_gb_ – Tracks campaign-related user information.
Type: Cookie
Duration: 2 months, 29 days
_gcl_aw – Set when a user arrives via a Google ad.
Type: Cookie
Duration: 2 months, 29 days
YSC – Stores and tracks user interaction.
Type: Cookie
Duration: Session
1P_JAR – Collects information about website usage and previously viewed ads.
Type: Cookie
Duration: 30 days
AID – Links activity across devices where the user is logged into a Google account.
Type: Cookie
Duration: 1 year, 1 month
FPAU – Collects user information for analytics and reporting purposes.
Type: Cookie
Duration: 2 months, 29 days

Facebook

Description of the Service

This service is a tracking technology provided by Meta and used in various Meta services. It allows tracking of visitor interactions with websites ("events") after they have clicked on an advertisement displayed on Facebook or other services provided by Meta ("conversion tracking").

Processing Company

Meta Platforms Ireland Ltd.
4 Grand Canal Square, Grand Canal Harbour, Dublin, D02, Ireland

Data Protection Officer of the Processing Company

You can find the contact details of the Data Protection Officer at:

Contact Form

Purposes of Data Processing

Analytics
Marketing
Retargeting
Advertising
Conversion Tracking
Personalization

Technologies Used

Cookies
Pixels

Collected Data

Viewed advertisements
Browser information
Viewed content
Device information
Geographical location
Interactions with ads, services, and products
IP address
Pixel ID
Referrer URL
Usage data
User behavior
Facebook user ID
Device operating system
Device ID
HTTP headers
Clicked elements
Viewed pages
Facebook cookie information
Usage/click behavior
Browser type
Search terms

Legal Basis

The processing of data is based on:

Article 6(1)(a) GDPR

Place of Processing

The primary processing of collected data takes place within the European Union. If data is processed in other countries, you will be informed separately.

Retention Period

Data is stored only as long as necessary for the respective processing purposes. User interactions recorded on websites are stored for no longer than two years. However, data is deleted as soon as it is no longer needed for processing purposes.

Transfer to Third Countries

Collected data may be transferred to countries that may not have the same level of data protection as the European Union. The recipient countries include:

Singapore
United States of America
United Kingdom

For more information about security measures, please refer to the provider’s privacy policy or contact the provider directly.

Data Recipients

Meta Platforms Inc.
Meta Platforms Ireland Ltd.

Privacy Policy of the Data Processor

Cookie Policy of the Data Processor

Storage Information

The maximum storage duration for cookies is 1 year.

No other storage methods besides cookies are used.

Stored Information

_fbp – Meta cookie used for website analytics, ad targeting, and ad measurement.
Type: Cookie
Duration: 3 months

Microsoft ADV

Description of the Service

This service is a tracking and advertising technology provided by Microsoft. It enables the collection and analysis of user interactions to deliver targeted advertisements.

Processing Company

Microsoft Ireland Operations Limited
One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland

Data Protection Officer of the Processing Company

You can find the contact details of the Data Protection Officer at:

Contact Form

Purposes of Data Processing

Advertising
Conversion Tracking

Technologies Used

Cookies
Web Beacons

Collected Data

Browser language
Clicked advertisements
Digital signature
GUID generated by the UET tag
IP address
Microsoft Click ID
Microsoft Cookie
Page title
Referrer URL
Screen color depth
Screen resolution
UET ID tag
Page load time
Access to publisher/URL

Legal Basis

The processing of data is based on:

Article 6(1)(a) GDPR

Place of Processing

The primary processing of collected data takes place within the European Union. If data is processed in other countries, you will be informed separately.

Retention Period

Data is only stored as long as necessary for the respective processing purposes. Once the data is no longer required, it will be deleted.

Transfer to Third Countries

The collected data may be transferred worldwide, including countries that may not have the same level of data protection as the European Union.

Data Recipients

Microsoft Corporation

Privacy Policy of the Data Processor

Cookie Policy of the Data Processor

Opt-out on all domains of the processing company

Storage Information

The maximum storage duration for cookies is 1 year and 25 days.

Stored Information

_uetsid – Tracking cookie used for targeted advertising.
Type: Cookie
Duration: 1 day
MUID – User identification tracking cookie to help validate clicks for targeted advertising.
Type: Cookie
Duration: 1 year, 25 days
MUIDB – User identification tracking cookie used by Microsoft Bing Ads for targeted advertising.
Type: Cookie
Duration: 1 year, 25 days
SRCHUSR, SRCHUID, SRCHD – Allows serving relevant advertisements to visitors across the Microsoft Bing network.
Type: Cookie
Duration: 1 year
SRCHHPGUSR – Helps track the effectiveness of advertising campaigns on the Bing advertising network.
Type: Cookie
Duration: 1 year
_RwBf – Set by a third-party service (Bing) for advertisement tracking purposes.
Type: Cookie
Duration: 1 year
_HPVN – Microsoft MSN first-party cookie ensuring proper website functionality.
Type: Cookie
Duration: Session
MSCC – Tracks user behavior through the site and interactions with the Bing Maps API.
Type: Cookie
Duration: 6 months
ABDEF – Used by the Microsoft Bing advertising network for advertisement tracking purposes.
Type: Cookie
Duration: Session
_uetvid – Tracking cookie used for targeted advertising.
Type: Cookie
Duration: 1 year, 24 days

Adcell

Use of Tracking Cookies by Firstlead GmbH / ADCELL

This website uses tracking technologies from Firstlead GmbH under the ADCELL brand (www.adcell.de). When a visitor clicks on an advertisement with a partner link, a cookie is stored on their device.

Purpose of Data Processing

Firstlead GmbH / ADCELL uses cookies to track the origin of orders. In addition, tracking pixels are used to analyze visitor traffic on the website.

Collected Data and Storage

The information collected through cookies and tracking pixels regarding the use of this website (including the IP address) and the delivery of advertising formats is transmitted to and stored on a server of Firstlead GmbH / ADCELL.

Among other things, Firstlead GmbH / ADCELL can determine whether a partner link on this website has been clicked.

Data Sharing

In certain cases, Firstlead GmbH / ADCELL may share anonymized information with contractual partners. However, data such as IP addresses will not be combined with other stored data.

Legal Basis

Data processing is carried out based on:

Article 6(1)(a) GDPR

Right to Object

Users can prevent cookies from being set by adjusting their browser settings or delete already stored cookies. For more information on ADCELL’s data privacy policy, please visit:

ADCELL Privacy Policy

Thank You

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